Klaviyo vs Mailchimp

Klaviyo vs Mailchimp: compare pricing, features, ratings, and best use cases to pick the right tool for your one-person business.

Klaviyo

★ 4.3/5

Freemium / $

E-commerce email/SMS automation with AI.

Best for

  • E-com

Pros

  • E-com native

Cons

  • E-com only

Mailchimp

★ 4.2/5

Freemium — free tier; Essentials $13/mo

Email marketing with AI content and journeys.

Best for

  • Small businesses
  • Creators

Pros

  • Familiar
  • Free tier

Cons

  • Price creep

Not sure yet? Browse all AI tools or see Klaviyo alternatives and Mailchimp alternatives.